景德镇陶瓷大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Smashing logo design : the art of creating visual identities / Gareth Hardy.

出版发行项:

Chichester, West Sussex, U.K. : Wiley, 2011.

ISBN:

9781119993322 (pbk.)

ISBN:

1119993326 (pbk.)

载体形态项:

292 p. : ill. (some col.) ; 24 cm.

附加统一题名:

Smashing magazine.

丛编题名:

Smashing magazine book series ; 13.

个人责任者:

Hardy, Gareth.

论题主题:

Logos (Symbols)-Design.

论题主题:

Corporate image.

中图法分类号:

J506

一般附注:

Includes index.

内容附注:

pt. 1: The power of logos. The logo -- Types of logos -- The key to success -- pt. 2: Designing a logo. communicating with your client: the design brief -- Conducting preliminary research -- Conceptualizing a logo -- Getting your ideas on-screen -- Turning to typography -- Playing with layout -- Considering color -- Presenting your designs to your client -- Preparing source files -- Setting logo usage guidelines -- Avoiding common logo design mistakes -- pt. 3: Showcase. Pictorial marks -- Abstract and symbolic marks -- Wordmarks -- Initials and monograms -- Emblems and characters -- Appendix: Step inside the world of logo design.

摘要附注:

"The ultimate guide to Logo Design from the world's most popular resource for web designers and developers. Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design. Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more. Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work. Appeals to a wide range of readers, from aspiring designer to experienced professional. Encompassing everything about the art of creating identities, this is the only book you need to get started designing today"--Provided by publisher.

摘要附注:

"Smashing Logo Design appeals to identity designers of all experience levels who are seeking to improve their current knowledge and skill level of logo design"--Provided by publisher.

豆瓣简介：